African Americans

Black girl magic – Marketing for the African American women

According to the 2017 Nielsen report “African-American Women: Our Science, Her Magic”, Black purchasing power is estimated to reach $1.5 trillion by 2021. The study further dives into the female segment as accounting for nearly 52% of the total Black population in the U.S. She is relatively young; about 35 years old, compared to the [...]

By |2019-09-11T15:42:17-04:00November 6th, 2018|African Americans, Multicultural Marketing|0 Comments

Why multicultural marketing and how to do it right?

Ethnic groups are growing in the U.S The United States is truly still a melting pot of cultures, a blend of ethnicities, languages and customs. The U.S. Census projects that by 2044, African Americans, Asian Americans and Hispanics collectively will comprise 50% or more of the population. Minorities will eventually become the majority and disrupt [...]